youtstorycampaign

Your Story

Our lives are made up of stories. The stories define who we are and what we think of the world around us. And a genuine story has the power to shift perspectives. It can bring about the truth in a space filled with lies, it can move hardhearted people, it can make strangers come together to defend it, and it can scatter hate.

Perspectives & Context (Video)

What do you want others to know? What story will make the world a better place? What is your view of things? It is up to you to make your voice be heard. Start creating your story that will make the misleading or hateful messages evaporate like smoke. Own the narrative.

The danger of a single story

US campaign to combat Islamic extremist propaganda

The Power of Personal Narrative

Perspectives & Context (Articles)

Science of Story Building: Master and Counter Narratives

Narratives clearly have the power to persuade and impact the attitudes, beliefs, and actions of audiences. However, narratives as tools aren’t neutral. They can be used to persuade people for positive aims such as justice, equality, and sustainability, but they can also be used to build support for terrorism, authoritarianism, and violence.

Promoting emotional intelligence and defusing extremism among young men

In the digital space, promoting counter-narratives is useful to avoid young people seeking answers in unfortunate places, to avoid them becoming part of extremist or radicalised communities, and to enable them to take part in the democratic debate and to make good use of their freedom of speech. An example of one such initiative is the Danish podcast series “Lige På” (“Straight On”, roughly translated).

To deradicalize extremists, former neo-Nazis use a radical method: empathy

Interview with Shanon Martinez, program manager of Free Radical Project, an Illinois-based non-profit that helps people disengage from extremism. Martinez co-founded the non-profit with Christian Picciolini—both were former white supremacists. Now, Martinez says, they are “working together to build a more equitable and just future.”

When the Revolution Was Televised

Martin Luther King Jr. was an excellent television producer. He had a keen sense of drama, the use of celebrity, and television’s desire for villains and heroes. The organization he cofounded, the Southern Christian Leadership Conference, became the most successful civil-rights organization of the era by combining mass protests and media savvy.